TVI-produced videos helped healthcare technology company Touch Bionics to launch their latest product, ProDigits bionic fingers.

The TVI team, led by producer Maurice Smith and top former BBC cameraman Jim Galbreath, shot two videos in English and Spanish languages, working in collaboration with Touch Bionics and its PR agency, inmedia.

"Within 48 hours, the English language video had been viewed on the company‘s YouTube channel by more than 100,000 people," explained TVI‘s Maurice Smith.

 "This kind of take-up, driven partly by the link being embedded in so many news sites, demonstrates the power of video online today, and we know that it continues to grow exponentially."

The two videos, plus broadcast ready rushes - or "B Roll" as it‘s better known to US broadcasters - were made available as Touch Bionics announced ProDigits, a ground-breaking product which provides people with missing fingers to use the world‘s first powered bionic finger solution.

TVI‘s pictures were used in video news packages worldwide, including BBC, ITN, ABC‘s Good Morning America and SKY news broadcasts. They were also featured on leading news websites including The Huffington Post and wired.com.

The product augments the I-LIMB hand, a bionic hand developed by Touch and launched previously to considerable acclaim.

"The YouTube results outstripped previous click-throughs, demonstrating the power of online video continues to grow. There is no doubt that video is now a key element in companies‘ communications package. Broadcasters and the major websites have an enormous appetite for high quality video material, and TVI is experiencing significant growth in demand as a result," added Smith.

"We work directly with companies, or with their agencies, to identify the best material, and to package it both for the Web and, where appropriate, directly for broadcasters."

The English language video featured Touch Bionics‘ marketing director Philip Newman, American patient Eric Jones, (shot by New York cameraman Chris Ramirez) as well as Maria Antonia Iglesias, a Catalan former concert pianist who lost her hands to septic shock some years ago.

Maria also participated in the Spanish language version alongside Rebecca Beltran, an occupational therapist at Touch and a native of Costa Rica.

"Touch Bionics is a great example of a forward thinking business that uses online video, Web news and social media as part of a strategic mix of communications. That approach represents the future for every organisation," commented Maurice Smith.