Case Studies
Trained to communicate message of aid

The internationally-renowned aid agency Oxfam has its Scottish headquarters in Glasgow.
Oxfam team members need to be great communicators to secure donations and public support for campaigns. A leading voice on international aid and development issues, Oxfam staff are frequently interviewed and quoted in the media.
The team need to deliver authoritative, polished and professional media performances.
With a combined 50 years Scottish and international media experience, TVI’s media trainers have a proven track record in press, radio and TV. They've worked with Oxfam, training and refreshing media skills of senior managers, campaign managers and shop staff annually for the past three years.
A tailor-made programme including practise for face-to-face newspaper interviews, TV, and radio interviews are conducted informally on a range of issues.
Malcolm Fleming, Media Manager of Oxfam Scotland, said: "Working with the team at TVI over the last few years has improved the confidence and ability of our staff to make the most of the media opportunities we get, allowing us to get Oxfam's vital campaigning and fundraising messages across to the public in the most effective way possible."